Seoering - 11:22 am on Sep 2, 2010 (gmt 0)
You may have come across the following on your searching travels for websites offering illegal content:
Great that piracy is being cracked down on, but what I don't understand is why do Google still return the URLs within the SERPs, even though there isn't any content on any page. So no internal links, no copy, no headers, high bounce rate - but yet I have lots of examples of 'seized' websites returning high up in SERPs - which leads to the main issue - external links.
Since late May/ early June I have seen monumental changes in the SERPs with URLs appearing that have a number of low quality sitewide links, but include the URL name in the anchor text - which is keyword rich. So, in over 100 examples (for a extremely competitive term) that I have investigated the factors are the same:
- Massive improvement in Google SERPs for keyword rich URLs
- Under 500 external links
- Keyword rich anchor text
- Do not generally perform well for multiple search terms
- Domain age is under 1 year (some went live in May/June)
- Keyword rich internal anchor text that hinders usability
I guess this is for another thread (which I will copy and paste after this) - but for the original seized URL point:
Have you come across this?
If so did the URL continue to perform despite having no content?
What is the backlink profile like for this URL?