wheel - 1:41 pm on Sep 2, 2010 (gmt 0)

[ Tedster, G employs some of the smartest brains on the planet and I cannot imagine how any SEO firm can compete with them in the long run.

Simple. Don't figure out 'how' they're doing something at G and attempt to do that. Figure out what they 'want' at G, build that, and let them figure out how to make you rank as a result.