tedster - 2:08 am on Aug 31, 2010 (gmt 0)
You may be right about how the story ended up on Inc - I don't know, but it's surely possible that it is a publicity thing, an intentional plant. Even that wouldn't mean the details aren't true. There are some circumstances here that I'll be watching for a while.
But PR or not - the heart of this message is one I've given to many businesses who are exclusively dependent on free Google traffic. That's a terribly precarious position to be in, and not just because of penalties.