tedster - 1:02 am on Aug 31, 2010 (gmt 0)
It's easy to think of Google as a public service or something like that. But they are not, they are a for-profit company and they have stated their requirements, whether we like them or not.
It can really hurt if you depend on Google traffic and have the rug pulled out from under you, but there is no reason they can't do it - and no reason that they can't let some sites slide and not others. Google doesn't act on every violation they find - and there are many reasons for this, some of which I can only guess.
I liked this story because in the long run, this company stopped its strong dependence on free search traffic an that is a very wise thing to do. Now they've got a new challenge - the free search traffic is back and the business may need to scale up to meet that market demand. It will be easy to relapse into more free traffic addiction, but I hope they don't. The other forms of marketing take their toll on resources, but the investment is worth it.