1script - 7:32 pm on Aug 30, 2010 (gmt 0)
Interesting story although of course you can't miss this part:
That holiday season, we pay-per-clicked out the wang. We spent a lot of money. They penalize you organically, but they still let you buy ads.
Also interesting is the fact that Compete.com shows their traffic actually down in July which is a strange result of having to come out of a penalty.
There are also a few other things they could have done. For example, they link to their homepage internally as .../default.aspx whereas most external links point to just the root / , both returning HTTP 200. The SEOs they hired bought them some links but did not bother to mention possible dupe content issues? Or is this a new de-optimizing trend I'm missing out on?
Thanks for the link, Ted. This forum could really use some real world examples!