tedster - 7:11 pm on Aug 30, 2010 (gmt 0)
The article has quite a provocative title: How Google Cost Me $4 Million [inc.com]
It starts out as the horror that story no business owner wants to live through. A business is booming on organic traffic and outsources their SEO. That third party starts buying links, and BAM! A big penalty right before the holiday buying season. In addition to filing a full disclosure Reconsideration Request, the owner, Ryan Aboud, made some very savvy changes to his online marketing. His article is rather short, and worth a close reading.
And there is a happy ending for the organic search part of the story, too.
We didn't see the kind of ratings we had before the penalty until Google's Caffeine update, this June. That was our final pardon. Now we're back at the top.
Without the Google penalty, we wouldn't be anywhere near as far along as we are. You have two choices: You can roll over and die, or you can grow beyond it.