Sgt_Kickaxe - 3:21 am on Aug 30, 2010 (gmt 0) [edited by: Sgt_Kickaxe at 3:28 am (utc) on Aug 30, 2010]
Lol, perhaps if Nielsen included searches made from apps the figure would be more accurate.
Trust me, more people searched, the number of locations they search from has increased (apps, xbox/ps3/wii, TV etc) and 99.9% of those "devices" are STILL powered by one of the big 3 search engines.
Nielsen isn't counting all the search sources, that's all.
edit: an example of evidence there are MORE searches going on... today everyone is pinged with the absolute latest news about everything from SOME device and they go look up those search results pronto. You do it too, you KNOW you clicked search results for Paris Hilton in jail this week for example... betcha didn't get that news from a search engine though. Whatever device you DID get it from obviously searches non stop for you.
Maybe it would be more accurate of nielsen to say "fewer natural human type in searches".
Maybe it wou;ld be more accurate of nielsen to say "fewer humans viewed natural search result pages".
Take your pick but in reality you caused more data to be searched this year than last thanks to the armada of automated ways it can be done.
If there was trruly LESS data thrown your way there would be LESS advertising and that's never going to happen with Wall st's MORE MORE MORE mantra.
[edited by: Sgt_Kickaxe at 3:28 am (utc) on Aug 30, 2010]