There's a big chunk of activity that just doesn't need to involve search. I'd like to see some deeper analysis on where the mainstream trends are headed and which type of verticals and scenarios , but common sense tells me :
-People make do on less information ( Twitter Style )
-Social media has already got a strong place on phones
-Phones are more convenient for geo / directory search
-Phone companies / Yellow Pages have better data
-Brands can afford to partner with Telco's e.g. Supermarkets , shopping , banking
-Phone's will interact with more alternative digital devices as technology advances e.g. televisions , check in for flights ( boarding passes ) , hotels .
Could Google end up playing 2nd fiddle to a new generation ?