Brett_Tabke - 1:03 am on Aug 30, 2010 (gmt 0)
Once I downloaded a fleet of useful iPhone apps, I quickly discovered that I used Google far less on the iPhone than I do on a computer - even over Wi-Fi, and even when doing many of the same activities. That is partly due to the fact that mobile search needs to improve, but it is also do to the nature of the smartphone itself.
When Iím sitting at a computer, I typically use Google at least 2-3 times per hour. Itís usually the first place I go to get information. Google is not as much of a sleuth as it is a concierge. For example, when Iím pulling up a site, I often donít use a bookmark or type the URL into the address bar. Itís just quicker to open my home page (Google) and type in the company name. This behavior is a bit lazy, but itís effective because itís the path of least resistance.
However, the opposite is true on smartphones ó especially the iPhone with so many specialized apps and no qwerty keyboard. In my tests with the iPhone, I discovered that Google is usually my last resort for finding information. In fact, I typically only use Google search 2-3 times per day from the iPhone.