sailorjwd - 9:41 pm on Aug 29, 2010 (gmt 0)

I've been removing words from titles for two years now. A lot of titles have a single word whereas before they would have 3-4 words. I focus now on what is the single word that separates this page from similar pages.. i.e. rather than Ford Taurus it is now just Taurus. Rankings have gone up (quickly).