aristotle - 9:52 pm on Aug 24, 2010 (gmt 0)
Here are the results for informational transactions:
Title: 37% of fixations, 34% of fixations time
Snippet: 51% of fixations, 53% of fixations time
URL: 12% of fixations, 13% of fixations time
I'm a little confused about the meaning of "fixation". Suppose a surfer takes a quick glance at the title, just long enough to read it. Does this count as a fixation? If not, then I think the above data may be misleading, and may understate the importance of the title.