OMZen - 8:05 pm on Aug 25, 2010 (gmt 0)

I don’t understand the rationale of filling as many as 7 to 8 spots with same domain listings even if google “thinks” it’s a navigational query. Why not give the user the choice?

I had noticed something similar on a vertical file search engine ( findthatfile . com ), but there they show it as an option to the user ( “show all” from this domain )

Apparently, the real purpose seems to be sucking more webmasters into adwords as noted by few others.