Nothing technical will help get shut of google. B and Y have enough technical to please the masses (consumers) - more than enough.
Its not about that - its about consumers using something else they like en mass.
The population is a massive shoal of fish and they will swim together to the next big thing. B and Y unfortunately cannot ever be the next big thing - but the shoal can split and thats really what we (site owners) need.
In a forum teaming with siteowners webmasters marketers etc I am surely not the only one who can see the big picture?