le_gber - 8:25 am on Aug 24, 2010 (gmt 0)

Let's use this thread to give behind the scene info for our own sites that got lucky.

Our domain name (two words: first generic singular, second "brand" plural) returns this type of result. Small site (less than 40 pages). Search volume on the exact two words word1 word2 averages at 200/month - it drives most of our traffic. CTR is "high" 22% (Google Webmaster Tools) and bounce rate is "low" 12% (G Analytics) on that search. We get Google Suggest-ed when you do word1 w (that's word 1 space first letter of word 2).

If you make the first word plural we still see this new set of results. We actually have 8 results from our domain for both normal search and when the 1st word is plural. Turning the 2nd word singular returns normal SERPs when first word is singular or plural.

Yesterday the main word1 word2 search returned :
us + sitelinks (no www.)
www.us
www.us
www.us
www.us
www.us
www.us
www.us
www.another site
same www.anothersite indented

Today it's
us + sitelinks (no www.)
www.us
www.us
www.us
www.anothersite (same as yesterday)
www.us
www.us
www.us
www.us
same www.anothersite (the indented result from yesterday)

and yes that's 8 results from our domain on page 1 (yay!).

Pages shown are very similar to sitelinks, so this might be a path to follow to do more research on this.