Tedster, with all due respect, I disagree, this is only about the Brand names and revenues they can derive from them.
If you looking for a "HP printer", you literally have to go to page 2 to start shopping. Amazon is on page 1, but they part of the Google brand name help big business squash small business agenda. How can this be good for users intentions?
We agree that Google is intentionally boosting brands in the index, this just adds to that. We dont know what will come next, decreasing the power of those who compete with brands? The general trend is not good.
I will admit, my site has been effected substantially by this update so I do have a major gripe. I am starting to prefer to say BING it -:)