Robert_Charlton - 4:13 pm on Aug 16, 2010 (gmt 0)
...i had a top 10 searched area listing these 10 keyword rich links on the right column of EVERY page...
...100s of links on a right column...
I'm not understanding whether you've added 10 links to your page template (100s of links to the site overall), or whether you've added 100s of links to the template.
IMO, adding 100s of links to the template would confuse Google quite a bit.
Adding 10 links to a template might not, but the devil is always in the details.
Well chosen links from paragraph areas in appropriately related pages are likely to be a better approach in this case.