---- Google Tests Local Search with NO Organic Results
incrediBILL - 4:43 pm on Aug 15, 2010 (gmt 0)
I'd say Google is lending credibility to sites that have an established actual business address
For this particular search, yes, and it makes sense because of the topic. The difference I see is one search type is for immediate locals needs and "car rental" is very specific, showing real sites and locations makes the most sense. Other local searches are more research oriented, not contingent on physical locations of the local vendor, and it makes sense to promote other sites that assist that type of research.
Case in point "nyc plumbers" where the vendor comes to you, you don't go to the vendor, and the #1 SERP, seen from here, is superpages followed by one directory after another.