tedster - 8:33 pm on Aug 13, 2010 (gmt 0)
There's not going to be any direct traffic sent to your website by any link on the results page, and I think that's the point. Yes, there still is relevance and also a business benefit -- to those business who are listed in Google properties. But that sort of shifts the idea of what a search engine actually IS. You've got to submit to rank.
This is apparently still a local, low level test. But if it becomes commonplace, to quote Janis Joplin, "have another little piece of my heart, now, baby".