olly - 5:57 am on Aug 18, 2010 (gmt 0)
Firstly thanks for all the responses. There is some great insight here. To reiterate we took over the site a couple of years back and have since then changed the url structure and therefore 301'ed all the old urls to the homepage as a lot of them we do not have content for. We are not using 301's for pages that have never existed, we are doing what FranticFish said and using 404s.
From what I have gathered here I think the best route forward would be to get rid of these 301's and rather use 404's. However before I go ahead and do that I was wondering a few things. A few of these urls do have content which we could 301 to. But now comes another problem. Say I have a few urls which I 301 to the same page (not the root), would that count against us? Even if they are pointing to relevant content?
One suggestion for reversal that I've heard is to steadily remove the 301's and replace them with 404's , but not all at once. Thoughts ?
Can I do them all at once or should I go for what Whitey said above?