JonW - 7:58 pm on Aug 13, 2010 (gmt 0)
Sure. I think it just needs more time.
I often put links to new domains on a page that's linked in the footer of my main site. That page has PR5. the linked domain usually get a PR4, with just a few other unimportant links (message boards, blogs comments, etc)
PR4 for a new site is halfway decent and can drive traffic for long tail terms.
Of course, a single pr7 link to gift baskets won't do you any good at getting actual natural search traffic, but if you have a chance a first page rankings, you should see some traffic.
gratz on an apple link.