tedster - 6:53 pm on Aug 13, 2010 (gmt 0)
It depends on the niche you are in.
That is an astute comment and probably the critical issue. The Doc Searls link I mentioned earlier used the anchor text "java application" - a bit tough even back in those days. But not nearly so tough as trying to rank for Apple-related queries today, assuming that is the kind of ranking being hoped for.