That would be ideal web_india. But doesn't suit their business goals.
They'd rather have their content published in WSJ or NYT, rather than be the first one to publish on the web. Afterall, this type of content was specifically created for these print publications. They have a whole department whose main task is to pitch content to both national and local print publications.
But I like the tweaking the title a bit when publishing. Afterall, the titles are usually more intended for the print audience -- catchy but without any keywords. This way, they can make their titles more seo-friendly and at the same time get out of the duplicate content filter