Shaddows - 8:32 pm on Aug 13, 2010 (gmt 0)
If a SERP results in a 20% "no click" outcome, and another SERP for the same query results in a 5% "no click" outcome, you would have to say the latter is better, from the SE POV.
Same scenrario, but now the split is 5% vs 2% (much more likely for the given term). Same principle applies- you have 60% less dissatisfied searchers, even though only 3% were looking for the company.
You have to understand the power of the statement "we have reduced user dissatisfaction by 60%" in the context of a multinational. Does it matter if 95% of people now have some irrelavent results?