Sylver - 7:24 am on Aug 13, 2010 (gmt 0)
If you are looking specifically for "apples" and that you are sure of your spelling, use quotation marks and the results are great.
This is a user failure, not a SE failure.
Most people, when typing "apple" are looking for the company, not the fruit, so it's fairly logical for Gogle to assume a typo.
A solution that will give better results 95% of the time and fail 5% of the time is a good solution.
Of course, you can pick one of the failing cases and point fingers, but let's be honest: were you really looking for apples, or were you simply looking for a word that cause Google to screw up?