BillyS - 3:18 pm on Aug 12, 2010 (gmt 0)

Your examples is wrong as well. apples is plural noun for apple. apple's is possessive noun for apple. That means apple's refers to something that belongs to apple.

frontpage - you need to read my post more carefully. As mentioned in my post people are lazy typists, they will not bother with the "'" (Apples versus Apple's)

Again, I thought this thread was about:

Google search results are plain horrible of late, getting worse?

Again, does anyone have examples from last year? How is the OP making this comparison? Seems like a poor example to me.

[edited by: BillyS at 3:25 pm (utc) on Aug 12, 2010]