@ BillyS/Petehall - So if I am searching for information on 'apples' your position is that Google returning the wrong results is 'reasonable'?
The purpose of a search engine is to return relevant results to the users query.
Bing's results only displayed 2 out of 10 that were not directly related to the original
Google on the other hand, believes the user is an idiot and returned 80% of non-desired results.
Your examples is wrong as well.
apples is plural noun for apple.
apple's is possessive noun for apple.
That means apple's refers to something that belongs to apple.
The search results simply did not return that information. Where are the results that show possessions of Apple to prove your theory?