petehall - 1:39 pm on Aug 12, 2010 (gmt 0)
My personal opinion is users who are switching to Bing are ones who've seen their website drop in rankings.
Not jo public, not by a long shot.
The Apple and Apples example is a bit of an odd one if you ask me.
I would say Apple the company is THE most relevant site and SHOULD be there.
I mean is there really that much competition from people selling apples on the Internet?
Have you ever bought apples from the Internet? :-)
If you'd like to know "how to grow apples" just type that in and you will notice Apple Inc vanish form the results, as expected.