cnvi - 9:06 pm on Aug 9, 2010 (gmt 0)
So the categories would be based on who NEEDS what, not who IS what?
Link partner categories should mirror the types of sites you want to get links from. Sometimes you have to reverse engineer and ask yourself "who is my target market and where do they hang out on the web?"
For example, if the wedding photographer wants to link with other businesses in their local demographic, the photographer should have link categories that match those markets. If the wedding florist in the same city as the wedding photographer visits the photographer's website but does NOT see a wedding florists category, the florist is LESS LIKELY to request a link with the photographer. If the florist sees a link category that matches her business, not only is she MORE LIKELY to request a link with the photographer but she is also more likely to go ahead and link to the photographer's website because she realizes the photographer has a category for her and is likely to approve her link request.
The photographer now has a relevant one way link from a relevant business. The photographer can link back if he wants to. He doesnt have to.
There is psychology at play when it comes to all of this. If you create link categories that mirror the kinds of sites you want to get links from, you will get one way links from those markets. Many times someone who links to you first will leave the link up because they are hoping you will link back to them in the future.
Keep your link categorization relevant to your business. Here is an example list of link categories that the wedding photographer may want to use. This is just an sample list. Many times we will see a webmaster insert city name into the link categories to make them even more relevant and category specific.
Wedding Invitations and Printing
Wedding Travel Agents
Bridal Fashion Accessories (there is a personalized wedding and prom garter website on the internet which I will never forget)
Bridal Party Gifts
Officiant & Vows Resources
Wedding Media & Vicdeo Production
Wedding Limo Drivers
Do not create a "miscellaneous" or "other" category as that only will generate irrelevant link requests from junk sites.
Hope this helps.