cnvi - 3:28 pm on Aug 6, 2010 (gmt 0)
Is it still worthwhile to have a relevant directory of other sites on your site to boost SEO? And if so, is there anything to watch out for?
Absolutely.. a directory (also called links pages, partner pages) of relevant links to useful sites in your industry will naturally attract relevant links back to your site because the other sites want to be included in your directory.
Things to look out for:
- Maintain high relevancy always
- Add links slowly, dont add hundreds daily
- Categorize and organize so the end user can find what they are looking for easily.
- Managing a directory is a pain. If you use software to do it, make sure it is EDITOR BASED. You don't want link submissions to be automatically published without your approval otherwise your directory could quickly turn into a "free for all".
- Don't require a linkback. Politely ask for a linkback but don't make a huge laundry list of "requirements". Just tell potential partners you will add their link if it's relevant and useful for your end users.
- Don't use nofollow. Nofollow was created for comments and other posts that are traditionally not editor based. It's perfectly acceptable to let the search engines follow your link partners.
- Ignore the nay sayers. There are lots os "experts" out there that will tell you a directory is a waste of time and that what you really should be focusing on is "one way links". One ways are easier said than done for most traditional ecommerce sites.
- Follow your gut. If a directory of relevant links is useful for your end users, do it. As long as you maintain strict editorial disrection, you will be surprised how many sites will link to yours FIRST because they are anticipating a link back from your useful and relevant directory.