---- Google Updates and SERP Changes - August 2010
tedster - 4:55 pm on Aug 5, 2010 (gmt 0)
Note that you can completely forget about the meta keywords element - Google has not used it as a ranking factor for a very long time.
Q: Why doesn't Google use the keywords meta tag? A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.