netmeg - 5:27 pm on Jul 30, 2010 (gmt 0)
I had been looking at a change / addition to our business model, but that was because I have seen google rank so many spam / mash-up sites so well over the years (and continue to still do so) that I have been thinking of joining the party (on a separate domain, of course). I know that would be for all the wrong reasons, but when you have a wife and four-year-old child to feed, well, ethics tend to take a back seat in your thinking...
Ah yes, but the beauty thing is you probably don't have to resort to spam and mashups. Just take a different angle on what you're offering. Add a blog. Add some niche information. You're selling products - how are people using your products? Solicit user generated comment of some type. Get people to start doing your work for you by sharing what you offer. Make some videos. I've never yet seen a niche so dull, so stagnant, so entrenched, that it can't be enhanced, fleshed out, expanded upon, or made lively. Not even in the religious field.
The thing is, when it's all said and done, it's just as much work to keep a spam/mashup site up and running and ranking as it is to keep a good one going. Maybe even more. I admit it, I've tried. They might get temporary bumps, but usually the hammer comes down eventually.
And there's nothing unethical about multiple sites with different angles on the same niche. In fact, it's smart. Fewer eggs in one basket, in case one basket gets upended.