netmeg - 8:05 pm on Jul 29, 2010 (gmt 0)
I guess I am asking that if the content is authoritative and well focused (and I think the on page SEO is quite good - optimizing it any more would, IMHO, look quite spammy), where might you look first? Soliciting links? Adding new content? Updating older content?
I am of the firm opinion that most of us are the same way about our websites as we are about our kids and our pets - unable to be entirely objective.
So, when I am stumped on something - anything - having to do with one of my sites, I reach out to someone (who may or may not be in the industry depending on the nature of the issue) and ask THEM to take a look at my site with an eye for possible improvements.
But as far as I know, there is no magic bullet. No easy way out. Me, I'd probably start looking at my business model to see if there was some way I could expand or enhance it, if the brick and mortar are falling off and the site isn't getting the traffic and the content isn't refreshable.