aristotle: I have 1000's of pages that don't bring in much traffic. If I drop them, or even consolidate them, that seems to fly in the face of being an information site... more like I am building the site to please goog rather than building it as the info dictates. I will thnk about maybe consolidating them as best I can.
REGARDING THE OTHER HALF (sorry!), if I put a little widget with "Today's Popular Animals" on every page, might that 'direct more internal links to the pages that were bringing in the most traffic'?
Robert- thanks for your direction, too. Content makes sense. A lot of my current stuff is not very original.... not copied, mind you, just facts that are the same on my page and anyone elses. Working on another idea along those lines now. Thanks for the spark!