buckworks - 2:31 pm on Jul 28, 2010 (gmt 0)
Google tool reports in the order of 1 million searches per month
I know theres all the detail with region - exact match and all that
Unless you're checking exact match searches, the AdWords tool does not create realistic expectations about traffic from a particular organic ranking.
The tool's default numbers show how many times your paid ad could theoretically appear if you bid for broad match exposure on a particular word, and that number includes not just the impressions for the word on its own, but also the entire long tail of searches that include that word. So the broad match number can often be, very VERY different from the traffic available from searches for the word on its own.
A paid ad might be able to get a million impressions per month by bidding on broad match for the term [widgets, but a huge percentage of those impressions could easily be coming from multi-word searches for "red widgets", "colored widgets", "disposable widgets", "luxury widgets" and so on. There might be very few searches for just "widgets".
I repeat: unless you're checking the exact match, the Google keyword suggestion tool does not create reliable expectations about potential performance from organic rankings on a particular word or phrase.