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-- Google SEO News and Discussion
---- Does Google "Age" Your Backlinks?
tedster - 4:11 am on Jul 25, 2010 (gmt 0)One is that as months go by and a backlink stays in place, then it potentially gets a bit of a boost - because it's more trusted as it proves that it's stable.
I was at a conference last week and this topic came up - with disagreement among SEOs who have significant experience. The question is this: Does Google "age" backlinks - those that point to another domain?
If the answer is yes, do they age like a fine wine, getting better and better as time goes on? Or do backlinks age more like bread, getting moldy and finally becoming so decrepit and stale that they are no good at all. There are a few possibilities, and some of them are hinted at in various patents.
Another possibility is that as a linking page ages and show no further life, no change, and gathering no further backlinks of its own, then the links it offers to target pages have less and less value.
And yet another is that a new fresh backlink is at its most powerful when first found - part of the "freshness" obsession.
And then there's still another point of view - that the patents don't mean very much and that a backlink's value will only change as the linking page's own value goes up or down, or the number of links on the page changes.
I do have my own viewpoint on this, but it's pretty much based on a feeling built up over time, rather than coming from a disciplined test. Has anyone here done some testing? Or seen an example that lines up with one of the ideas I listed? Maybe there's another possibility in play?
[edited by: tedster at 3:07 pm (utc) on Jul 26, 2010]
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