Lapizuli - 8:30 pm on Jul 23, 2010 (gmt 0)
Well, it's about SEO, really. You keep using Google because your visitors use Google.
There are so many ways it could go.
Other search engines could become real competition and Google's dominance could go away.
Google could hit the right note again and resurge even more powerfully based on innovation rather than largely on momentum.
Or things could come to a standstill. Maybe Google's so firmly entrenched that, in a short time, they've become like the major highways. I mean, you know you shouldn't take the highway in rush hour, because navigating the smaller neighborhood streets will probably get you there faster, but it's the way you know, so you do it anyway. (Until enough people at work start talking about a quick route past the supermarket and you decide to try it, and like it, and the highway's history. Or maybe you do try it and then find out some places you could only get to on the highway, so it's back to rush hour traffic for you.)