MrFewkes - 8:06 pm on Jul 15, 2010 (gmt 0)

My title is this.
Pink Widget | Buy Pink Widget | Free Pink Widget Delivery

So many times I do hear that the title is the most important item - but I do struggle to understand exactly what to place there. The above structure seems to work for my competitor.

The following statement is true :-
"Include your keywords in your title"

But thats not enough is it? Im NEVER sure what else to put - as the keywords alone arent enough.

Am I on the right track?

I appreciate your input.