np2003 - 3:25 pm on Jul 12, 2010 (gmt 0)
The Inside Google analysis found that the most striking example of the power of the Universal Search strategy is MapQuest, a unit of AOL whose market share has dwindled to 32%, down from 57.24% in July 2007. The Hitwise data shows that the stark decline in visits to MapQuest was accompanied by a closely matching rise in visits to Google Maps, as Google put its own service atop all others for generic address searches.
“MapQuest, a unit of AOL, appears likely to soon be reduced from a dominant player in web commerce to an also-ran, due in large part to the steps taken by Google to favor its own locator service,” the report said. “Google is now the now the dominant provider of local search information with more than 51% of the market.”
This is worth a read about G entering new markets and using its huge user base to leverage new products via its search results... perhaps to the detriment of not just rival products, but to those of us competing within the SERP's.
Does not surprise me. Google will be jumping into other businesses in which there are a lot of profit to be made. How do they get this information? From the millions of sites that have Analytics and conversion tracking tools installed.