I think the real issue, even for myself... is that GooG has traditionally presented itself as the organizer of the information, guiding people to exactly what they were looking for in the shortest amount of time.
In order to do that, GooG has gotten ALL OF US to WILLINGLY giving them our content, allowing (begging) them to index that content, and to use it at their own discretion.
In the early days when it was really New-Google, they would take a query and present 10-100 results, sending people back to those wonderful websites that so willingly allowed GooG to come in and index.
<there is a huge transition that took place in this area>
Nowadays, visitors to GooG barely even need to come to OUR websites anymore. Goog is quickly transforming from a VERY GOOD do-no-evil search engine, into much more of a Mahalo of its own, doing nothing but mashing up OUR CONTENT into their own send-no-traffic CMS.