TheMadScientist - 7:22 pm on Jul 7, 2010 (gmt 0) [edited by: TheMadScientist at 7:56 pm (utc) on Jul 7, 2010]
Which part of the algorithm awards Google PR10?
I'm really sorry if this is a serious question, but are you kidding?
Are you really asking which part of the algo awards PageRank?
If you are, that would be the PageRank part of the algo...
It's their business but they have a search monopoly and have a responsibility to allow competition.
It seems in the opinion of many, including those enforcing the law to date, they do... There are still 10 results on the first page. No one is guaranteed of a top spot, and since there are still competitive results on the page I think anyone is going to have a tough time winning the 'but we're not on the first page' argument.
HERE's a Crazy Thought:
If these businesses ever win and set a precedent for being entitled to a first page ranking for their business, mom and pop will never be found, because the top ten results will go to the businesses with the biggest budget and best legal team. As soon as a site(s) win an argument about how their not being on the first page of the SERPs is unfair all the little guys disappear from the game, period!
If you're not SEOing for a major corp, you should probably hope these businesses don't ever win, because if they do all a corp legal team will have to do is prove how they should be ranked above you (because they're more competitive) and you'll be replaced, legally, with no recourse and no one to cry to, because if there are still competitive results on the page and it's anti-trust to not show the biggest competitors then you'll have to be one of them to be there...
I'd think twice before hoping a business wins a case like this.
If a case like this is won with competitive results on the page I think most people here will cry themselves to sleep remembering when Google used to be able to rank sites based on an algo rather than competitiveness, because chance are there are 10 'more competitive' news sites than yours, 10 'more competitive' corporate blogs on your topic, 10 'more competitive' whatever type sites you run, and if they are forced to rank sites based on competitiveness, as soon as one of these sites publishes content on your topic you'll have to legally be replaced by their article or information or page on the topic, because if it's 'anti-trust' for Google to not show the 'most competitive business' on the first page of the results, there's a really good chance you lose, BIG!
[edited by: TheMadScientist at 7:56 pm (utc) on Jul 7, 2010]