Simsi - 12:57 pm on Jul 8, 2010 (gmt 0)

Yes, I see what both you guys are saying, but if Google chose to set a standard - for example the subdomain set as a country would indicate that the company is targetting that market - it would leave companies with a relatively simple solution for geo-targetting to a specific market. I'm not saying it has to be exactly that (you could introduce variations on the actual subdomain names as indicators), but at least it would provide a clear framework.

The problem at the moment is that it is unclear as to how a company targets a market successfully through organic search. We're effectively best-guessing - as in fact is Google. That in itself means that the users are not necessarily seeing the most suitable content and that surely is of as much of a detriment to Google and it's users as it is to webmasters.