HuskyPup - 12:32 pm on Jul 8, 2010 (gmt 0)
It doesn't seem very logical to me that Google would insist on this for a company to do global business.
No one has said Google is logical! It says it's trying to organise the world's information..."as it sees it", my words.
I'll tell you now that in the UK unless you know how to force Google.com US results all you will get are .co.uk results or a smattering of UK hosted .com sites. Very, very few US results are shown here from a standard search, you have to work for them.
does a .co.uk extension indicate the company is based in the UK, or does it mean that they want to do business in the UK. For me (and most laypersons I suspect) it should be the former.
And therein lies the problem. What does a .com/net/org indicate? A global business/charity or a US-only business/charity.
Surely if I set up a subdomain australia.widgets.com that should be enough for Google to recognise where my target market is?
For you it may seem obvious but would it to their algo? Would it mean a supply FROM or a supply TO that specific market. For instance I supply my widgets globally from various countries and the directory structure for all sites go as follows:
Some of these widgets are identical but processed in those different countries and before I decided to use different TLDs Google used to have a big problem understanding my .com site obviously "believing" these were just duplicate pages.
Whether the algo will ever be able to differentiate between where one is actually located and the actual market one wants to sell to PLUS include those details in the local Google SERPs...I wouldn't hold your breath just yet no matter what anyone from Google says.
I know of well-known non-US exporting companies using .coms for 10+ years that are only recognised under their own Google.tld searches and can't get into the US Google.com