Simsi - 10:56 pm on Jul 7, 2010 (gmt 0)
If you produce genuinely regionalised versions of your content, then you have the potential for a great expansion of your coverage in search results.
The thing that strikes me with that is that the language will only vary fractionally in many instances. Perhaps a Z here, an S there, an IS here and a ARE there. The content doesn't relate to locales in any way and the language in the sector is pretty global. I would have thought such minimal changes would not be enough to distinguish content significantly?