Simsi - 4:49 pm on Jul 7, 2010 (gmt 0)
Thanks for the detailed reply Tedster.
So just to make sure I understand you, you're saying that yes, this approach would be OK in so much as it would not lead to duplicate content penalties and ranking problems, but to achieve good rankings on the subdomains it would be beneficial to localize (or 'localise' lol) the content as much as possible?
I just want to make sure I don't lose the rankings the main www domain has when I do this - that's my initial concern.
If you mean a server mapping...
I am not sure what that is, but I was thinking I'd use Rewrites in the htaccess to maintain the URL of the subdomain as the visible address while serving the content from the relevant www page. Initially anyway, but obviously as I localised content that would become superfluous over time (but probably quite a long time!).
PS. Sorry one other point: is hosting the subdomain in the targetted territory significantly advantageous, or does the WMT geo-targetting setting effectively take away the need? That would save a lot of money and hassle and I'm thinking maybe move the hosting later once traffic to the new subdomain is at a decent level.