tedster - 9:29 pm on Jul 19, 2010 (gmt 0)
That's a good point. While your sales are naturally very important to you, they don't mean much to anyone else.
So if sales are being affected by poorly targeted search traffic, let's talk about how the SERPs have shifted to create lower quality traffic. If sales are being affected by loss of rankings and - or rankings that yo-yo - then let's talk about that rankings problem.