arizonadude - 7:43 pm on Jul 11, 2010 (gmt 0)
I remember seeing a video interview with Matt Cutts talking about the severe impact the Florida update had on merchants (I believe Florida was right before Christmas) and saying that they would try to avoid that in future updates.
Matt says a lot of things.
Now that they are public, he has no say in when they do what.
The bean counters are firmly in control and with the founders getting ready to bow out all together, it's not going to get any better.