walkman - 6:04 pm on Jul 7, 2010 (gmt 0)
"mom and pop are not even a mom and pop?!?"
That, IIRC, is when you (say) have a pizza store website but have no links to it. When people search for you, instead of showing pizzas.blah/ny/nyc/johns-pizza.html first Google tries to show yours since it's the right one to show, even though you don't have many links.
On Serps: looks like traffic is higher for me today