What has changed is Google is now in full public company swing. They must turn a profit to keep investors happy, or the stock will drop.
You bet they want people clicking on ads and staying on Google. If a visitor clicks your organic listing, Google makes nothing and that donít bode well with investors.
Like others, I used to be a Googler but came to realize some time ago that Google is not my friend anymore and I need to do whatever it takes to compete. If that means spamming the cra! out of the index, then so be it. Iím in a war with Google to get my listings to the top and even then thanks to the layout changes, your odds are still not as good as they used be.
The sooner people quit thinking that Google isnít happy with the results and they will revert back, the quicker they can get started changing their strategy to compete in the new world order.