dazzlindonna - 3:40 am on Jun 28, 2010 (gmt 0)
I've been around the SEO block a few million times, and I certainly understand what on-page and off-page means. We all agree that the page on which the link and anchor text appears is on-page and the the target of that link is off-page. What I and mirrornl are saying is that if the pages on which the links are placed (on-page) are now ranking for the phrases within those links, then on-page is obviously at play here. I don't believe the OP has given any of us enough information to determine which pages are now ranking, but it's certainly possible that on-page is playing a factor if the host pages are the ones ranking. So, no, I don't think anyone is reinventing the terminology, or even misinterpreting nuances of English (I'm a born and raised American who majored in English). I do think the OP was vague enough to have allowed different possible interpretations because we don't know which pages are ranking for which phrases, but I don't think we need to throw out the possibility of on-page being a factor until we know that for sure - are the host pages the ones that are ranking? Or not? You read it as the context being that unrelated pages they "pointed to" started to rank. I didn't read it that way. Sure, that's the normal way of thinking about it, but that's not what the OP said. The OP wasn't clear so until that's cleared up, I don't think anyone should be scolded for interpreting it differently. If the OP comes back and says it's the target pages that are ranking, then that's an off-page issue, but if he comes back and says the host pages are ranking, then it becomes an on-page issue.