Oops, I'm lost regarding the first post. Webmeister, are you saying:
1) On your healthcare website, you added 300 links on numerous pages (not just one) to numerous other (healthcare related, not lottery related) websites that are not your own, with variable text suggestive of the lottery? Like "Win big at the sciatica lottery by trying this therapy"? And then the nursing website took off in lottery-related keyword rankings based on lottery anchor text alone, even though neither the host pages nor the destination sites were about the lottery? And (you didn't say) presumably it didn't hurt your healthcare-related keyword rankings?
Or am I interpreting that incorrectly?
2) Is this sentence: "However, I have absolutely zero content on the website that is related to the lottery" referring to the nursing website having no lottery-related content, or to a website you have about the lottery that has no content on it yet?
Sorry, my brain's just foggy this morning. I have a feeling I'd find this conversation awfully interesting if I could figure out ground zero...